20 Interesting Ways Colleges are Using Pinterest
Just about everyone and their mother (especially mothers) is on Pinterest these days, and we can’t blame them: it is a really cool resource for finding the very best ideas, inspiration, and all around neat stuff. So we are not at all surprised to find out that colleges and college students are joining in on [...]
Continue Reading →Can Competitors Harm Your Google Ranking? – A SPN Exclusive Article
A client and I were Skyping this week and the topic inevitably turned to Google Penguin and the impending doom of link building *tactics*. This particular client has been having issues with rogue affiliates setting up fake link networks in order to boost their sales for my client’s products. Despite repeated warnings and/or promises to [...]
Continue Reading →The 10 Best-Branded Companies on Instagram
Earlier this year, we profiled five brands that have each built themselves a solid marketing presence on Instagram, the popular photo editing and sharing social network so often linked to Twitter and Facebook updates. We’ve also stressed the why and how of using Instagram for marketing, citing the increasing importance of mobile marketing, and how [...]
Continue Reading →Webinar: How Customer Analytics Grows Your Business Faster than Web Analytics
It’s spring time again, and if you’re doing some business cleaning and improvement now’s a good time to consider learning about Customer Analytics. Customer analytics is a great way to get rid of useless clutter in your life by eliminating the need for monthly traffic reports, and replacing them with useful customer analytics reports. “But [...]
Continue Reading →Who’s REALLY at Fault for GM’s Facebook Ad Failure?
“Facebook ads suck.” For many companies, advertising on Facebook and expecting a return is a “fantasy.” If you clicked those hyperlinks, you found just two examples in the flurry of negative press surrounding Facebook advertising of late — all stemming from the recent GM announcement to cut $10 million in paid ad spend on the [...]
Continue Reading →How to Use LinkedIn Emails to Generate Loads of Leads
Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. What people are having trouble grasping, though, is how. The tricky thing with LinkedIn is that there isn’t just one single place to attract leads. There’s LinkedIn Company Pages, LinkedIn Answers, LinkedIn [...]
Continue Reading →How to Use LinkedIn Emails to Generate Loads of Leads
Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. What people are having trouble grasping, though, is how. The tricky thing with LinkedIn is that there isn’t just one single place to attract leads. There’s LinkedIn Company Pages, LinkedIn Answers, LinkedIn [...]
Continue Reading →10 Free Textures from Dribbble
Advertise here with BSA Dribbble is definitely a great source of inspiration, and is also a good source of high quality free material. From PSD Files to icons and many other things, you can find a lot of nice free stuff over there. It’s really nice to check out how many good designers share their [...]
Continue Reading →Internet Trends That Will Affect Your Business This Year
We are already seeing new trends and developments in social media this year with the significant growth in popularity of interest-based sites like Twitter and Pinterest. Consumer purchasing is moving towards, and becoming increasingly influenced by, websites and social sites that share people’s passions and interests as well as customer reviews of products and services. [...]
Continue Reading →Ways to Win Customers and Influence Rankings – Whiteboard Friday
Posted by randfish Starting up your own consulting agency can be quite a difficult process and often times the most challenging step to your endeavour will be finding new customers or clients. In this week's Whiteboard Friday we will be covering some tips and tactics that you can use to get referrals and win customers. [...]
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