Inbound Leads Cost 61% Less Than Outbound [New Data]
HubSpot’s newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers’ lead generation costs and how various lead sources compare to one another. The study, which is based on a survey conducted in January 2012 of 972 marketing professionals, found that inbound marketing-dominated organizations experience a 61% lower cost per lead than [...]
Continue Reading →92 Ways to Get (and Maximize) Press Coverage
Posted by chriswinfield This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I love Ben Affleck's first scene in the movie "Boiler Room." [...]
Continue Reading →21 Examples of Fixed Position Menus in Web Design
Advertise here with BSA A fixed position menu is that one that is fixed relative to the browser window, not only to the page, which means that if you scroll up and down the fixed menu will remain in the same position – so the user can quickly access the navigation no matter where they [...]
Continue Reading →Web Site Migration Guide – Tips For SEOs
Posted by Modesto Siotos This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Site migrations occur now and again for a various reasons [...]
Continue Reading →LinkedIn Launches Company Follow Button (How to Add It Now)
Looking to generate more followers for your awesomely optimized LinkedIn Company Page? (It is awesomely optimized, right?) This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. Like Twitter’s follow button and Facebook’s like button, LinkedIn’s version makes it simple for your website [...]
Continue Reading →20 Fresh Stats About the State of Inbound Marketing in 2012
HubSpot’s 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. The study includes data and insights about marketers’ costs, budgets, lead quality, and priorities. This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes [...]
Continue Reading →Create Crawlable, Link-Friendly AJAX Websites Using pushState()
Posted by RobOusbey Many people have an interest in building websites that take advantage of AJAX principles, while still being accessible to search engines. This is an important issue that I've written about before in a (now obsolete) post from 2010. The tactic I shared then has been superseded by new technologies, so it's time [...]
Continue Reading →MightyDeals Giveaway
Advertise here with BSA You probably already know MightyDeals.com, a flash sales platform for digital goods aimed at web professionals. These guys provide really cool deals offering web professionals great products for a great price (from 50% to 90% off) for a limited time. Today we are happy to announce that MightyDeals.com is offering our [...]
Continue Reading →What B2B Marketers Need to Know About Customer Retention
Although you wouldn’t know it after a particularly poor customer service interaction (we’ve all been there), most organizations really are invested in keeping customers happy. It costs about 5 times more to acquire a new customer than it does to generate new business from an existing customer. Additionally, happy customers are the ones who will [...]
Continue Reading →Google Analytics Certification and How to Pass the GAIQ Test
Posted by Slingshot SEO This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc. When I hear the word, “cookies,” I generally think of [...]
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