How Social Media Capitalism Will Affect Your Future Marketing Strategy
We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to “free” traffic and leads from social media and search engines. Sure, this traffic isn’t exactly free — marketers have to invest in time and tools to take advantage of these inbound channels. But inbound leads are still [...]
Continue Reading →7 Rookie Social Media Mistakes From Big Brands
Social media can be tricky. If you do a million things well, they may go unnoticed. But if you make just one bad mistake — just one — you can be the source of criticism for months, and maybe even years, to come. You’ll probably even have quite a bit of crisis communication and damage [...]
Continue Reading →How to Map Lead Nurturing Content to Each Stage in the Sales Cycle
Lead nurturing is a crucial part of your marketing and sales success. Studies show that 50% of leads are qualified but aren’t immediately ready to buy something from you [Source: Gleanster Research]. With lead nurturing, however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a [...]
Continue Reading →A Marketer’s Guide to Picking the Perfect Analytics Tool
Stop me if this sounds familiar. You log in to your analytics program and poke around. The data is interesting. The charts are multicolored. And yet, at the end of looking around, you still don’t know how to improve your marketing as a result. Been there? If you’re stuck with “data, data everywhere” and not [...]
Continue Reading →The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
Email marketing is a central part of your inbound marketing strategy, but it can be an intimidating tactic to tackle if you’re a newbie. Heck, even seasoned email marketers are continually learning new terms (we learned some new ones for this post!) and must keep up to date with ever-changing laws that affect how you [...]
Continue Reading →9 Ways to Make Your Marketing Analytics Actionable
Tracking your marketing analytics can provide a ton of great insight into the performance of your marketing initiatives, show your boss how marketing is faring, and help you to prove that inbound marketing is really paying off. But that’s only a small piece of why analytics are valuable. In fact, the true value of your [...]
Continue Reading →6 Compelling Reasons You Should Use Pinterest for Marketing
Just recently, Pinterest hit more than 10 million unique visitors, making it one of the fastest growing websites ever. In the past six months, visits to Pinterest grew by 4,000%, receiving 11 million hits in just one week. Despite its rapid adoption, I often hear, “I don’t get Pinterest,” or “It’s only useful when planning [...]
Continue Reading →How Inbound Marketing Works, From Start to Finish [INFOGRAPHIC]
Inbound marketing is no cakewalk. Marketers who are embracing inbound have a variety of different channels and tactics to master, including content creation, SEO, social media, lead generation, lead management, and analytics. It’s no wonder that marketers new to inbound end up feeling overwhelmed and wondering what to tackle first. Luckily, our friends over at [...]
Continue Reading →Everything Email Marketers Need to Know About Sender Score
Email marketing seems like an easy win for your inbound marketing strategy. Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to [...]
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