9 Ways to Increase Visibility for Your Best Blog Content
As an inbound marketer, you spend so much time writing amazing blog content — you conceive an engaging topic, research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. And then after a day or two, in the [...]
Continue Reading →How to Decide Between a Dedicated or Shared IP for Email Marketing
At last week’s eM+C event, All About eMail Live!, several questions arose at a roundtable discussion about the benefits of a shared IP versus a dedicated IP for your email marketing sending. If you’re weighing these two options, it can get a little confusing as one solution is not always better than the other for [...]
Continue Reading →Illustrated Guide To Web Experiments
Posted by thogenhaven Web experimentation is a great tool to increase engagement and conversion rates. The primary strength of experiments is the possibility to isolate variables, and thus examine causality between different metrics such as tagline and conversion rate. Much of the literature on experimental design has its roots in statistics and can be [...]
Continue Reading →Freelance Guidelines for Getting Paid on Time
Advertise here with BSA The lifestyle of a freelancer can be very hectic at times. You have to juggle multiple projects and meetings with clients all to make sure your bills are paid. And the only way you’re going to keep ahead is by managing your money properly! Freelancers don’t often consider the payment process [...]
Continue Reading →Video Marketing Tools
The explosion in recent years in online video has given rise to a new way of marketing business. It is no longer the case that you have to promote the dry static text sales page. Video has the potential to make your message come alive and there are numerous video marketing tools to help you [...]
Continue Reading →10 Tips for More Repeat Customers
As we all know, customers can and will make or break a business. Building a productive customer base is no easy task these days. And since selling to an already established customer is easier and more cost effective then trying to bring in a new customer. You need to know what you can do to [...]
Continue Reading →Get More Tweets: 5 UX Tips for Boosting Your Site’s Virality
Social networking sites account for the most referral traffic to all websites just behind organic search. So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like and Retweet. Here are 5 fresh user experience ideas for boosting how much your site [...]
Continue Reading →Unnatural Link Warnings and Blog Networks
Posted by Carson Ward Advice and Confessions from a Reformed Link Network Spammer There was only one time when link building was the easiest, least challenging part of my SEO work. I was a link network spammer, relying upon services with names like "blog networks" and "article networks." These services allow paid subscribers to post [...]
Continue Reading →63% of B2B Companies Don’t Generate Leads From Social Media [New Data]
Social media lead generation has been notoriously challenging for B2B companies. It makes sense — when your industry isn’t consumer-focused, it’s difficult to attract a large audience relevant to your business. Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. Shockingly [...]
Continue Reading →Why Every Marketer Needs Closed-Loop Reporting
Closed-loop reporting is one of the most powerful tools that we online marketers have at our disposal. Not only does it allow us to demonstrate our work’s value to our bosses, organizations and clients, but it also enables us to improve our marketing. In this blog post, which is an excerpt from our Introduction to [...]
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